Welcome to my Portfolio
Briana McClain | Freelance Digital Marketing Copywriter
Hi! My name is Briana McClain, and I am fascinated with crafting copy and strategies in digital marketing. I find that intertwining client briefs and key objectives with strategic insights and skilled expertise is the best way to achieve key performance indicators.
“Clear and concise copywriting is the oversimplification of the complex into easy-to-understand nuggets that separates good copy from great copy”
SEO Copywriting, Cannabis Products and Blog Content
Corporate Cannabis Digital Marketing
I crafted these blogs with copywriting optimizations for evergreen cannabis product sales. This included topics ideation, AI prompting, creative license image sourcing, on-page SEO keywords, image alt text, and anchor attributes with off-page schema markup for evergreen medical marijuana sales. These evergreen blogs include social shareable topics like seasonal cheers, social things to do, gamedays, holidays, romance, friendships, women owned businesses and minority owned businesses. The process included product research, client research, networking for Quotes from owners, graphic image design, and SEO optimized internal and external links. You can read any of these blogs and more under the work samples section.
Cannabis Dispensaries eCommerce Websites
Skills and Deliverables
- Website Copywriting
- WordPress Content Management
- SEO Content
- SEO Backlinking
- Schema Markup
- Product Research
- SEO Strategy
- Meta Data WP/Rankmath SEO Plugin
Search Engine Optimization Content & Product Copywriting Cannabis Medical Marijuana
Seasonal Cheers SEO Blogs Content Copywriting
Social Things to do Cannabis Content Blogs Copywriting
Romance SEO Cannabis Product Copywriting
Holiday Cheers & Friendships Galore Evergreen SEO Content Writing
SEO WordPress Websites, Google Business Profiles, and Local Citations
Corporate eCommerce Specialist
I managed hotel and restaurant WordPress websites, Google Business Listings, local citations, and travel ads to increase hotel booking revenues and restaurant outlet reservations. I handled copy updates, event listings, SEO keywords research, SEO copywriting, menu descriptions, room offers, event listings, expedia/bookingdotcom travel ads and meta data schema markup using WordPress AIOSEO and Yoast SEO plugins. I also managed proprietary systems for hotel travel ads and website management on all Marriott hosted websites with vendor partner analysis.
Luxury Boutique Hotels & Resorts Websites
On-property Hotel Restaurants Outlets Websites
Skills and Deliverables
- WordPress Content Management
- Local SEO Google Business Managment Optimizations
- SEO Content & Keyword Planner
- Non-Branded Tertiary Keywords
- TripAdvisor Local Citations
- Website SEO Copywriting
- Expedia Local Citations
- Bookingdotcom Local Citations
- Divi Builder & Content Management
- Google Business Updates, Events & Posts
WordPress Content Management
Search Engine Optimization Keyword Copywriting
Content Management
SEO Content Keyword Planner
Booking dotcom Citations
Expedia Citations
TripAdvisor SEO Food & Beverage Descriptions
Google Business Management
My College Work Study LLC Business 😊
Manager/Operator eBay eCommerce Store
Operating a platform eCommerce store introduced me to product procurement, sales, ads, newsletters, graphic design, product imagery, product listings, platform algorithms meaning the reason certain products sell in certain categories and why. Seasonality versus collectibles, market scarcity versus brand value and many other strategic eCommerce plays that comes with reselling on eBay.
Platform eCommerce Store
Cheese Deals
430+
Customer Reviews
1000+
Happy
Customers
51+
Newsletter Subscribers
1400+
Product Listings Sold
Skills and Deliverables
Product Procurement
Sales & Traffic Analysis
Platform Newsletters
Inventory Management
SEO Platform Features
Product Research
SEO On-page Product listings
Products Photography
Platform Ads
Profit & Loss Analysis
QuickBooks, Excel Sheets, Schedule C Taxes